

“This is an effort to keep the text alive, to never have ‘the final word’ on something in a world where we never stop learning and growing.” - Jacob Geller

Deluxe Edition - SIGNED
-
Campaign limited
Hardback book
Clamshell presentation box with foil-blocked detail
Semi-translucent wrap
First 500 units with signature card hand-signed by Sam Lake, Kyle Rowley & Janne Pulkkinen
Fold-out map
Crime scene Polaroids
Manuscript
Diner napkin
Poster
Postcard
Dust jacket
Signature card with digital signatures from Ilkka Villi & Matthew Porretta
Standard Edition
-
Hardback book
240 x 320mm
Approx. 250 pages
Section-sewn binding
Author: Alex Spencer
Deluxe Edition
-
Campaign limited
Hardback book
Clamshell presentation box with foil-blocked detail
Semi-translucent wrap
Fold-out map
Crime scene Polaroids
Manuscript
Diner napkin
Poster
Postcard
Dust jacket
Signature card with digital signatures from Ilkka Villi & Matthew Porretta
IMPORTANT MESSAGE REGARDING U.S TARIFFS: We understand the uncertainty that our U.S customers may be feeling regarding potential additional tariff fees due to constantly changing legislation from the U.S administration. Lost In Cult is working diligently to adapt to these changes and we would like to make it clear that any products Pre-ordered from our store will not result in any additional fees being passed on to our U.S customers on the receipt of goods.











You’re Not Overthinking It sees Jacob Geller return to his extensive archive of video essays to obsessively re-examine his past work, picking through his scripts with a fine tooth comb and pulling apart each decision that led to the videos’ creation and how his feelings — and/or the world— has changed since they were first published. This second instalment isn’t exclusively about video games, but instead sees Jacob look to some his darker and more mature essays through the lens of art, politics, history and philosophy, thinking through and re-evaluating his work on everything from execution methods and our fear of the dark, to architecture designed for violence, infinity, and head transplants.
On top of Jacob’s annotated re-assessments of ten of his best video essays, brand new artwork and media has been commissioned for each essay whilst acclaimed guest writers have been enlisted to expand on conversations with additional afterwords. To name just a few – Jamie Loftus, author of Raw Dog, extends the discussion on “The Men Who Couldn't Stop Crying”, Mike Rugnetta, one of the progenitors of the modern video essay, writes about “Head Transplants and the Non-Existence of the Soul”, while Remy Siu, Creative Director of 1000xResist, joins us to talk about why “Nothing Ever Stops Existing”. In addition, the brilliant Kilian Eng returns for our cover illustration, while we have brand new artwork from a slew of talented illustrators such as Dragan Bibin, Ollie Jones, Michael Deforge, Ze Burnay and more. Finally, artist Richard Blake breaks things up with a 10-page comic, including a spectacular gatefold spread, on “The Shape of Infinity”, while Kaveh Akbar, author of Martyr!, kicks the book off with a foreword on why exactly You’re Not Overthinking It.

“A lot of what I’ve been most proud of on my YouTube channel, when it feels like I’m taking the biggest risks, is when I step outside my comfortable place in the gaming world.” - Jacob Geller


Lost In Cult’s Premium Edition You’re Not Overthinking It book fits perfectly alongside Jacob Geller’s original How A Game Lives, with its large-format hardcover, section-sewn binding, buckram-textured cover, spot glossed endpapers and premium Munken Pure paper stock.
Our Deluxe Edition, exclusive to this 60-day campaign, comes wrapped in an Imperial Blue slipcase with embossed details and die-cut apertures that pick out details from Kilian Eng’s futuristic cityscape cover art. Also included is a 7-inch vinyl record featuring Ashley Young’s “Forgiving the Darkness” soundtrack, an A6 sticker sheet, an A4 print of Kilian Eng’s cover, and a You’re Not Overthinking It embroidered patch – all housed in a beautiful presentation box that extends our motif with more Imperial Blue and foiled details.
Most importantly, if you pre-order the Deluxe Edition of You’re Not Overthinking It within the first 48 hours of this campaign (up until 6PM BST on Thursday, 18th of September 2025), Jacob Geller has promised to sign your copy! Your signed edition will come with a custom bookplate attached to the inside. In addition, the first 1000 orders will have their names included in the back of the book as a sign of their support.
Deluxe Editions exclusive to our limited 60-day campaign.


“On YouTube, it feels like the natural impulse is towards disposability. Your work only matters as much as your last video, your view count either goes up or down. But this, here, is my push in the opposite direction.” - Jacob Geller





“With this on your shelf, on my shelf, there will be some remnant of my work that’s maintained for the future.” - Jacob Geller
You’re Not Overthinking It Is manufactured in the UK, Shipping estimate Q4 2026